SEO/Marketing


Traditional marketing is no longer enough to break through. You need digital communications that can deliver your message instantly and your message has to rise above the noise to touch, intrigue, and inspire your market—one connection at a time. That’s what we deliver: cutting edge digital marketing expertise, innovative design, and proven success in reaching the right people at the right time. It’s digital communication for the fast paced, information hungry new world that gets results.

There has been a major shift in the nature of traditional and internet business. To obtain visibility and brand recognition, there must be an integration of traditional SEO methodologies with a targeted social media footprint. The understanding is that establishing a web site’s presence is more than a simple set of defined tasks but rather a carefully executed program that requires persistence and on-going maintenance for long-term success.

  • Building A Website
  • Building a Blog
  •  Increase Website Traffic
  •  Website Visibility Assessment
  •  Increase Conversion Strategy

Search Engine Optimization (SEO) tools that raise your website’s visibility on major search engines such as Google and Yahoo and increase traffic to your website.  Monitoring visitor behavior with the use of web analytics tools combined with key performance indicators (KPI) allows business managers to strategically tune the specific promotions that will drive sales growth. Becoming searchable and attaining visibility translates into visitor traffic to a website.

Link Building strategies focus on establishing relevant, quality in-bound links from other websites. This is accomplished by directory submissions, requests to targeted webmasters and reciprocating links. Having a large number of highly ranked back links dramatically improves the “trust worthiness“ of a website and compliments SEO execution, potentially achieving first page search status on Google.

Social Media in the form of Facebook, online social and news channels, blogs, multimedia, bookmarking and sharing has created a major shift in the eCommerce paradigm. You need to engage customers in meaningful and continuing conversations that foster both brand loyalty and help you gauge product/service quality and enhancements. Connecting with customers in non-promotional ways, inviting feedback and participating in the social networking community can produce profound recognition while spending minimal marketing dollars.

Tools and Reports – Optimizing a website to increase site visitors and conversions is cross-disciplined, involving business, marketing and technology skill sets. To be successful requires a set of tools that looks both within the existing website for its structure, content and relevancy and also looks externally at the competitors with the same methods.  The key to success is establishing why and what makes competing websites rank so well. And then implementing the same techniques with your website.

Analytical tools establish benchmarks, identify problem areas, suggest corrective actions and identify opportunity for your website.  In-depth analysis of competitors identify key words, anchor text, landing page URLs and back-links that contribute to their high rankings. We generate regular and timely reports that will track your website’s position, progress and tactical results.

This process culminates in generating a significant list of quantified back-link opportunities tuned to your target market that, combined with website optimization, creates a formula for success. Reports will be provided routinely that will track the website’s position, progress and actions taken.

Service Matrix

  • Web Marketing goals & strategies audit
  • Web visibility assessment
  • Google web analytics services
  • Keyword frameworks and management
  • SEO website and page analysis reporting
  • Search Engine(s) registration (web master)
  • Conversion architecture and optimization
  • High internet traffic page conversion strategy
  • Site map and robot.txt recommendations
  • Content building
  • Backlink competitive
  • Directory submissions  – general
  • Directory submissions  – target market
  • Directory submissions  – target category
  • SMO – “Buzz” creation
  • SMO –  Q & A forums
  • SMO – Social profile execution
  • SMO – Article submission strategy
  • Article Content
  • Promotion campaign operations (PPC, CPC)
  • Blog Construction
  • Blog Linking & Distribution
  • Blog Post Content

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